Citation Brummette, John & Fussell Sisco, Hilary (2018). Holy guacamole! Framing and the Chipotle contamination issue. Journal of Communication Management, 22(3), 280-295. Summary In 2015, Chipotle was one of the fastest growing restaurant chains in the U.S. when it was struck by six outbreaks of foodborne illnesses. Chipotle’s newfound success was now shadowed by its … Continue reading Holy Guacamole! Framing and the Chipotle Contamination Issue
Brummette, John & Fussell Sisco, Hilary (2015). Using Twitter as a means of coping with emotions and uncontrollable crises. Public Relations Review, 41, 89-96. Summary This study uses a theory-driven approach to explore how stakeholder tweets can be analyzed by organizations to gauge the public’s collective sentiment and construct messages that facilitate coping during a … Continue reading Five Strategies to Cope with Twitter Crises
Many organizations face circumstances in which the public challenges their legitimacy. S. Prakash Sethi labeled these situations as legitimacy gaps and Bob Heath and Michael Palenchar claimed they are caused by issues of fact (misperceptions of the company’s actual behaviors); issues of policy (disapproval of one or more of the organization’s policies); and issues of … Continue reading Defending the Legitimacy of Amazon’s Corporate Culture