This post appears courtesy of the Global Alliance for PR and Communication Management. The full report can be found here. The Global Capabilities Framework for Public Relations and Communication Management is a two-year research project led by the University of Huddersfield (UK) in partnerships with eight countries across the globe. The Global Capabilities Framework (GCF) … Continue reading Global Alliance Releases Global Capabilities Framework
This post appears courtesy of the Ogilvy Media Influence Team. The emergence of “fake news” was thought to make the public less confident in its news sources, but the Ogilvy Media Influence 2017 survey suggests that journalists believe that fake news is creating new trust in traditional media around the world. Ogilvy’s annual survey included … Continue reading Threat of Fake News is Elevating Trust in Traditional Media
This post appears courtesy of Makovsky. The full study can be found here. Nearly a decade has passed since the 2008 financial crisis, but its impact remains present in the minds and balance sheets of consumers and industry alike. Just as many consumers are still in the process of rebuilding the wealth lost during the … Continue reading The Impact of the Financial Crisis Still Lingers: 2016 Makovsky Wall Street Reputation Survey
This summary post appears courtesy of the study’s author MaryClaire Schulz at Elon University. This post is a preview based on the findings presented at the International PR Research Conference on March 11, 2017. Mama Njeri, a mother and now mango farmer in Sagana, Kenya, was given the resources she needed to introduce a business … Continue reading Corporate Social Responsibility and Female Entrepreneurship: Examining Coca-Cola’s 5by20 Initiative