All posts by Kara Alaimo

This article is the third in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, my new book on how … Continue reading Four Tips for Practicing Public Relations in the Middle East and North Africa →

This article is the second in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, my new book on how … Continue reading Four Tips for Practicing Public Relations in Latin America →

This article is the first in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” According to the most well-known theory of international public relations –Verčič, Grunig, and Grunig’s (1996) generic/specific theory –when practicing public relations in a new country or culture, … Continue reading Updating the Generic/Specific Theory of International Public Relations: More Factors to Consider When Practicing in New Markets →