Neill, Marlene S., & Moody, Mia (2015). Who is responsible for what? Examining strategic roles in social media management, Public Relations Review, 41 (1), 109-118. http://dx.doi.org/10.1016/j.pubrev.2014.10.014 Summary This study examined the strategic roles and responsibilities associated with social media management through the lens of role theory. The authors identified nine strategic roles and the associated responsibilities … Continue reading Who Is Responsible for What? Examining Strategic Roles in Social Media Management
