Lee, Moon J., & Xi, Lui (2017). What motivates online charitable giving among aware and not-so-involved publics? Public Relations Journal, 11(1), 1-14. Summary We investigated whether providing social information, recommended contribution level, statement about gift impact, mission, and financial disclosure information influences unaware or not-so-involved college students’ online charitable-giving. An experiment was conducted with 224 … Continue reading What Motivates Online Charitable Giving Among Aware and Not-So-Involved Publics?
