September is AMEC Measurement Month! This is the fourth year of the annual event hosted by the International Association for the Measurement and Evaluation of Communications (AMEC). Measurement Month is a global program of activities to shine the spotlight on the importance of PR measurement. There have already been some amazing events, Twitter chats, webinars, … Continue reading AMEC Measurement Month Shines the Spotlight on the Importance of Analytics Innovation
This is the fourth in a series of blog posts for Measurement Month. When it comes to public relations, “measurement” is seen as what you do at the end of a campaign. Whether it is to prove success or simply catalogue mentions, measurement is only discussed at the end. Unfortunately, this usually leads to very … Continue reading Why is Measurement Usually an Afterthought?
The year 2015 was a huge one for PR Measurement. The Barcelona Principles were updated from their initial unveiling in 2010, “Measurement Week” was expanded to a full “Measurement Month” and we finally solved the #1 pain point keeping people up at night – ROI. Ok… maybe the last one is a bit of a … Continue reading Wake Up and Smell the Outcomes