Jiang, Hua, Luo, Yi, & Kulemeka, Owen (2017). Strategic social media use in public relations: Professionals’ perceived social media impact, leadership behaviors, and work-life conflict. International Journal of Strategic Communication, 11, 18-41. Summary The deliberate use of social media tools has become an integral part of strategic communication strategies for organizations to gain competitive advantages. … Continue reading How Strategic Social Media Use Enhances Communication Professionals’ Leadership Behavior
