This summary is presented by the IPR Behavioral Insights Research Center Key Findings Simplification nudges that reduce the complexity of information in a message can increase compliance in public administration, such as tax payment. Slight differences in how nudges are constructed can greatly change the effect, even if they are the same type of nudge. Nudges … Continue reading How Best to Nudge Taxpayers? The Impact of Message Simplification and Descriptive Social Norms on Payment Rates in a Central London Local Authority
