In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. It was Thanksgiving weekend 2008, a time when business needs eclipsed family time. For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The … Continue reading How We Did It: How to Move From Communications Firefighting to Futuring
