New Research Uncovers Practices and their Influence on Client Satisfaction with PR Agencies. Organizations worldwide last year spent $15 billion on outside public relations counsel and services, estimates The Holmes Report, retaining from among tens of thousands of agencies — ranging in size from large multi-nationals to single-counselor operations — vying to represent the brands … Continue reading Why Don’t Organizations Hire Agencies Like They Hire Employees?
This research report is presented by RFP Associates LLC, CommunicationsMatch™ and Researchscape International with original research findings from a survey of communications executives on PR agency hiring practices at large organizations. The preliminary findings of this research were presented at the 2019 IPR Bridge Conference. Download the Full Report: The Impact of the Agency Selection Process on PR … Continue reading The Impact of the Agency Selection Process on Public Relations Programs & Outcomes