This post is featured as part of the 2016 Grunig PRIME Research Fellowship. Download the full paper: Reviving the Corporate Brand: McDonald’s Turnaround and Implications for Public Relations/Organizational Communicaiton A qualitative case study was conducted to explore how, why, and the extent to which McDonald’s has accomplished its corporate brand revival (or rebranding/turnaround) over the … Continue reading Connecting Corporate (Re)Branding with Communication: The Case of McDonald’s Turnaround
