This paper reports a case study of a single UK charity and explores, using document analysis and phone interviews with supporter-stakeholders, their perceptions of the impact of commercial trading upon the organization’s reputation as well as their relationship and level of engagement with the organization.

Communicating Dual Citizenship

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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