Measurement and evaluation of communications is an enduring discussion in public relations research and practice. Recently, there has been a move to ado ...

JetBlue Airways and MWW Group accepted the 2012 Big Apple’s Best Use of Research and Measurement Award for their work on “Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots”. Sponsored by the Institute for Public Relations (IPR), IPR Measurement Commission members Marianne Eisenmann, Frank Walton and Mark Weiner selected this campaign for its quality of measurement and evaluation in the program, clearly aligning with the campaign’s business objective ...

In my last post, I talked about the process being used by the Coalition for Public Relations Research Standards, a process built upon the recommendations of the International Organization for Standardization. This week, I would like to discuss why we need standards, what a standard is (and is not), the benefits of standards, and the risks of a failure to make visible progress in dev ...

Last week, three major steps toward standards for public relations research and measurement were unveiled by the Coalition Public Relations Resea ...

A crisis response that’s good for the CEO may not be good for the corporation. In a networked world, company response to a crisis has become key to institutional reputation. Companies a ...

poetry give up your ex and how does ur ex feel for breaking up with you or can i make my ex boyfriend miss me from distance. how to get back with your ex when she is dating someone else tips on how to get an ex boyfriend back, me my ex are friends i want him back, etc. (The following post first appeared on My Three Cents, Ken Makovsky’s own blog.) ...

When the purpose of a public relations campaign is to encourage honest behavior, what really works? ...

I have a blog post published May 29th at CommPro.BIZ, “Seeing Is Believing — Why PR People Should Take Infographics More Seriously.” I make two related arguments. I contest that PR people generally have fallen behind other marketing and analytical disciplines in their understanding and use of big da ...

Former IPR Trustee Björn Edlund mounts a spirited defense of focusing on reputation.  He responds to a column in The Economist that “says it is wrong for companies to aim at leveraging its reputation – or even to regard reputation as a corporate asset.” Read Björn’s piece on the Arthur W. Page Society blog. Frank Ovaitt is president and CEO of the Institut ...

Why do we get such a kick out of focusing on ourselves? Thirty to 40 percent of human speech informs others about ourselves.  Eighty percent or more of social media posts announce our own experiences or views.  Nine-month-old babies already try to draw the attention of others to things they find important in their environments.  Adults in all societies try to share their knowledge with others. Humans are wired to disclose.  In fact, a battery of studies by Diana Tamir and Jason Mitchel ...