This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Professor Brad Rawlins, chair of the communications department at Brigham Young University. Brad also is a member of the IPR Commission on Measurement and Evaluation. ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Holly Heline Jarrell, Group Managing Director at GfK Custom Research North America. Holly, tell us about your deep background in research, especiall ...

Dr. Kelly is Professor, Department of Public Relations, College of Journalism and Communications, University of Florida The Council for Aid to Education (CAE) rece ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Dr Tom Watson, Professor of Public Relations at ...

Editor’s Note: The Institute for Public Relations together with the PRSA Foundation and the Arthur W. Page Society honored PR pioneer Chester Burger on his 90th birthday recently by announcing creation of the Chester Burger Scholarship for Excellence in Public Relations. Here, John Budd, a 50-year friend and colleague of Chet Burger, reflects on Chet’s contributions not only to our profession, but to society as a whole. ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. I am also vice president of research and development at evolve24 in Saint Louis, Missouri. Today I am talking with Professor Don ...

Sunday, October 17, 2010 Washington DC Excellence in public relations as it has been described by Drs. James E. Grunig and Larissa A. Grunig and their collaborators remains one of the most widely read and arguably most researched theoretical models for our profession. The characteristics that the Grunigs have described as essential to effective public relations remain fundamental – if not more essential than ever. How have the principles survived globalization and the digital revolution? W ...

By David Michaelson There is growing recognition of value of research in developing and evaluating of public relations programs, but much of this value is never realized in the marketplace. There are many possible explanations for this, but the primary one may be very basic: a lack of understanding among practitioners of best practices or fundamental research principles. Michaelson’s presentation at the 2009 International Public Relations Research Conference describes best practices for ...

August 2010 — New York City Tom Kowaleski http://www.youtube.com/watch?v=y0PC8ktl_P4 Roger Bolton http://www.youtube.com/watch?v=lZZvFn9pqR0 Valerie DiMaria http://www.youtube.com/watch?v=AKweWwM6I2o Steve Dishart http://www.youtube.com/watch?v=XQF0D6bbTdI Tom Martin http://www.youtube.com/watch?v=wuXQVT50vig Dallas Lawrence http://www.youtube.com/watch?v=kiIjeV5OPOA ...

The mission of the Institute for Public Relations (IPR) – developing the science beneath the art of public relations™ ‑ remains the guiding principle of the IPR Commission on Public Relations Measurement and Evaluation in turbulent yet exciting times for the field of research. Public relations and communications research, advertising research, and marketing research face common challenges to deliver business insights in changing marketplaces where our stakeholder audiences, publi ...