One of the Institute for Public Relations’ oldest and most prestigious prizes, the Ketchum Excellence in Public Relations Research Award goes this year to Minjeong Kang, a Ph.D. student at Syracuse University. She will receive a $2,500 grant to support her work on measuring social media credibility. A six-stage research project will seek to validate methods fo
...
Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. Michaelson, President of Echo Research, also keynoted the 2009 International Public Relations Research Conference. His theme: “...
New research from the Public Relations Consultants Association (PRCA) in the UK shows that 84% of PR firms believed that evaluation is very important to the credibility of PR. In a recession, with pressure on both agency performance and bu
...
Those aware of the social media research landscape know that several studies have indicated social media has overtaken pornography as the number one use of the internet. Each year we conduct a study that examines the impact technology is having on public relations. Now in its fourth year, our annual research has trac
...
Those aware of the social media research landscape know that several studies have indicated social media has overtaken pornography as the number one use of the internet. Each year we conduct a study that examines the impact technology is having on public relations. Now in its fourth year, our annual research has trac
...
What will media relations look like over the next 10-20 years and how will it impact public relations practice? Will it remain as it has always been? Or will it change so much that we will barely recognize it for what it once was? Based on the research survey I conducted at the end of 2008 with the pro bono help of George Washington University’s Graduate School of Political Management and Cision, and with more than 12,000 US media (yes, that’s 12,000), the answer, as with most questi ...
Read More...Amid the shouting surrounding the announcement that Wall Street paid out some $18 billion in bonuses for 2008 is a sense of outrage. There is real anger that the architects of the global financial crises are still benefiting mightily from their perfidy. Or so goes the latest trope from the popular business press. The reality is that executive compensation is viewed as a zero-sum game; to articulate in favor of such compensation is to be seen as an apologist for rewarding bad ...
Read More...
From the Dutch East India Company to a highly respected (and perhaps highest paid) specialization in public relations, Alexander Laskin, Ph.D. explores the investor relations (IR) research base in his section of the Institute for Public Relations’ Essential Knowledge Project.
As Laskin tracks the evolution of IR, he also
...
In any service based industry, client retention and employee retention are inextricably linked. In public relations consultancies, a firm’s success hinges on its employees and the level of service they provide. Their creativity, diligence and intelligence are firms’ most valuable resources.
We conducted a study that evaluated and analyzed the factors that contribute t
...
In any true profession, the practitioner deeply understands the importance of research-based knowledge in guiding the work and measuring the results. Recently in Bulldog Reporter’s Daily ‘Dog, I offered a few insights on ...