Recently, members of the IPR Measurement Commission participated in an online discussion about internal communication measurement. Led by IPR Measurement Commission Member Sean Williams, the IPR Measurement Commissioners discussed how to measure internal communication impacts and behaviors.  Here is wha ...

Download Full Report: Measuring Stakeholder Perceptions of the “Social Impact” in ESG (PDF)Download Social Media Graphics: Coming Soon!Cision and the Institute for Public Relations examined the conversation around environmental, social, and corporate governance (ESG) topics. This first report focuses on the ‘S’ in ESG — social impact. Executive SummaryThe past few years have brought a renewed focus on social issues and activism, which has had an impact on consumers’ expectations from brands. Using Brandwatch’s Consumer Research tool, we analyzed nearly 209 million social media mentions and keywords relating to specific social issues.Questions addressed in this study include:• What social issues are generating online discussion and media coverage?• What key themes and topics emerge?• What brands are associated with social issues most frequently and why?• How are brand perceptions tied to action or inaction on social issues?• How do consumers want brands to address key social issues?This study presents nine key findings related to social topics including:-LGBTQ+ Rights-Race Relations-Mental Health-Climate Change-Immigration-Voting Rights-Gender Issues-Gun Violence-Healthcare ReformMethodologyCision and the Institute for Public Relations analyzed online mentions for social issue topics from May 1 to July 31, 2021, using Brandwatch’s Consumer Research tool. Powered by artificial intelligence technology, Brandwatch Consumer Research analyzes online mentions and classifies keywords and phrases used online into topics. The queried topics were “race relations,” “gender issues,” “voting rights,” “healthcare,” “gun violence,” “immigration,” “climate change,” and “mental health.” The data set included 208.96 million total mentions from 75.5 million unique authors. The total online mentions comprised both news and social media mentions.About the Institute for Public RelationsFounded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations.™ IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use.  IPR predicts and analyzes global factors transforming the profession, and amplifies and engages the profession globally through thought leadership and programming. All research is available free at www.instituteforpr.org and provides the basis for IPR’s professional conferences and events.About CISIONAs a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire helps companies meet their communications and disclosure needs. A network of approximately 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision’s award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision. com and follow @Cision on Twitter.Media ContactNikki KesarisCommunications & Marketing ManagerInstitute for Public Relationsnikki@instituteforpr.org ...

Deciding whether, and how, to weigh in on political or societal issues is an increasingly common and difficult challenge for brands. When opinions are so divided, why risk alienating a segment of your customer base? But in today’s environment, staying silent can be even more damaging to a brand’s repu

What does it take for a company — or an industry — to get back in the good graces of the American public once it has a poor reputation? It takes more than 380 million doses of a life-saving vaccine distributed free of charge. We know this because the pharmaceutical industry remains the least-trusted ind

Report on How Communication Leaders are Defining and Discussing Diversity, Equity, and Inclusion in OrganizationsDownload Full Report: The Language of Diversity PDFDownload Press Release: Press Release – The Language of DiversityDownload Definitions Document: Defining Diversity, Equity, and Inclusion DefinitionsDownload Social Graphics: Language of Diversity Key FindingsThis report is a part of the IPR Center for Diversity, Equity, and InclusionThe Institute for Public Relations Center for Diversity, Equity, and Inclusion and The Wakeman Agency conducted a survey of 393 communications and public relations leaders to study diversity, equity, and inclusion (DEI) perceptions and definitions from March 17 – April 12, 2021.Webinar Playback:Executive SummaryThe survey explores:• The power dynamics inherent in language and how that can reinforce or hinder the work of creating authentic DEI-infused professional cultures.• How communications professionals perceive any current language used in their organization that reflects DEI principles and the subsequent impact on workplace ecosystems.• If, and how, terms such as diversity, inclusion, social justice, belonging, and equity are clearly and consistently defined within the respondent’s workplace.The goal of this study is to spark conversation and increase awareness of the implications of fully embedding DEI into an organization and how it supports or hinders efforts geared toward transformation, internally and externally.Overall, the survey results reveal pervasive inconsistencies among public relations professionals on how they define diversity, equity, and inclusion, as well as a general misunderstanding of exactly what social justice is and how it’s manifested on a day-to-day basis in professional environments. As a result, it is probable that organizational discussions and plans for action related to DEI initiatives are being hindered.Notable issues identified in the survey include:• Insufficient breadth when defining diversity• Confusing equity with equality• Defining inclusion as presence in a particular environmentIt was abundantly clear from survey responses that DEI-related topics make some people deeply uncomfortable and defensive. However, many respondents welcomed the opportunity to take a deeper dive into the role of communicators, where we stand today, and how we can continue to move forward to use our positions and skills to enhance diversity, equity, and inclusion for all individuals.This report includes the key findings of the survey and suggested definitions for frequently-used DEI terms, including diversity, equity, equality, inclusion, and social justice in organizations.MethodologyThe Institute for Public Relations and The Wakeman Agency conducted an online survey of 393 communication leaders to understand their perspectives of and how they define diversity, equity, and inclusion. The study was conducted from March 17 – April 12, 2021. A thematic analysis was conducted of the qualitative responses. Definitions were reviewed by rhetorical and linguistic scholars both within and outside the industry.Media ContactNikki KesarisCommunications & Marketing ManagerInstitute for Public Relationsnikki@instituteforpr.orgAbout the Institute for Public RelationsFounded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations.™ IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use.  IPR predicts and analyzes global factors transforming the profession, and amplifies and engages the profession globally through thought leadership and programming. All research is available free at www.instituteforpr.org and provides the basis for IPR’s professional conferences and events.About The Wakeman AgencyThe Wakeman Agency is a social change agency that deploys culturally competent and transformative communications practices to advance the most pressing social issues of our time. We partner with nonprofits, foundations and socially responsible companies that aim to leverage strategic communications to advance society towards systemic equity and justice. Through our Lexicon Project service offering, we develop and operationalize organizational lexicons that assist in communication with stakeholders through a DEI lens.Special thanks to the following for their support of this project:All materials copyrighted by the Institute for Public Relations. ...

IPR is featuring some of the many Native American and Indigenous pioneers and modern-day heroes to celebrate Native American Heritage Month. This post appears courtesy of the South Dakota Hall of Fame and Britannica.Eagle Woman, Sioux name Wambdi Autepewin (“Eagle Woman That All Look At”), was a Native American peace activist who advocated for the Teton (or Western Sioux) people. She was known as a woman of honor in both Native American and white societies for her lifelong attempts to make peace between the two communities.Eagle Woman and her second husband, Charles Galpin, helped resolve many tense conflicts between the Sioux people and white traders, often risking their lives to mitigate violence. Following her husband’s death in 1869, Eagle Woman assumed his role as a trader on the Sioux reservation, one of the first women to assume that position. She was noted for her generosity but was also committed to seeing her people sustain themselves independently of the white population.When the Sioux War broke out in 1876, the government refused to supply provisions for the Sioux people and attempted to force a new treaty that would have ceded disputed lands to the United States. During the war, Eagle Woman was the primary translator for her people during negotiations with the government. When the Sioux War ended in the early 1880s, Eagle Woman again played an instrumental role in easing the transition to reservation living for her people. She died peacefully at the home of her daughter Alma in 1888.ReferencesLegacy Eagle Woman Who All Look AtSouth Dakota Hall of FameEagle WomanBritannica ...

This blog is based on the original journal article in the Public Relations Journal.
The National Football League (NF

IPR is featuring some of the many Native American and Indigenous pioneers and modern-day heroes to celebrate Native American Heritage Month. This post appears courtesy of

In 1956, the Institute for Public Relations was founded as an add-on organization to PRSA on the basis that research needed to be more prominent in our field. But the basic research this organization was founded on would be unrecognizable compared to the rigorous research studies conducted today.

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This blog is provided by the IPR Organizational Research Communication Center.
Over the past few years,