This blog appears courtesy of W2O Group and originally appeared here.
Digital has done much to change our world.
It’s shifted the balance of power from institutions to individuals. It’s raised the bar i
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This blog post features a paper in the latest issue of the PR Journal.
Organizational change is a constant challenge for those who specialize in internal communication. Scholars have reported that 70% of change programs fail, and the cause is of
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This blog post features a paper in the latest issue of the PR Journal.
During the 2016 presidential campaign, there emerged a heightened focus on the candidates’ use of one social media platform: Twitter. Whether it was Hillary Clinton’s now
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Blog presented by the Organizational Communication Research Center.
“When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.” Dale Carnegie
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We’re facing a truth crisis in American public life, as facts and data play an ever-diminishing role in political and civil discourse and trust in once-respected sources of information declines. It’s a troubling and potentially toxic trend that poses significant challenges to the profession of publication relations– and to the very
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Since the new documentary, “Won’t You Be My Neighbor?” about Fred Rogers came out earlier this year, there has been a well-deserved resurgence of interest in him, his PBS Television Show (Mister Rogers’ Neighborhood) and the many topics he addressed. Numerous articles have been written about the ways we can learn fr
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Picture this: You’re a Chief Communications Officer of a major Fortune 500 company on business trip to Europe, in a room full of American and European colleagues, and upon making a strategic recommendation an American man turns to you and says: “Good suggestion, especially since your lucky to be here since you don’t have
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This blog is presented by the IPR Measurement Commission. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce ...
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The concept of engagement has attracted a great amount of attention from both scholars and practitioners in PR. Various forms of engagement have been examined, including digital engagement, public engagement, and employee engagement. Nevertheless, engagement is still not clearly defined in our field and industry (Jelen-Sanchez, 2017). B
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A new report by the Center for Political Accountability highlights the heightened risks – reputational and business – that companies face from political spending in today’s polarized political environment. Entitled “Colli
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