Research is one of the cornerstones of good public relations practice. It is enshrined in our PR education, and, as anyone who has read an undergraduate PR textbook knows, research is the first step in the PR campaign process known as RPIE. Currently research in public relations is being affected by the popular phenomenon of big d
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Blog presented by the Organizational Communication Research Center.
In our recent business transf
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Artificial intelligence (AI) is a topic that seems to generate excitement whenever presented in conversation. The phrase often triggers fantasies of “the future,” where robots pose as servants to their human superiors. But is it possible humans will better serve as assistants in a very near future? And could this fate cre
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This blog is a part of the Organizational Communication Research Center.
What do the companies really want when they ask for “internal communication 2.0”? Basically, what they want are “technological tools”; they want us to he
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This 2018 follow-up study analyzes in-depth interviews with 25 senior communications and marketing executives in large companies about how their roles and responsibilities are shifting in light of the current social, cultural and political landscape.
This post is a part of the IPR Digital Media Research Center.
The General Data Protection Regulation (GDPR) went into effect, May 25th, and not everyone is ready, and that includes Corporate PR professionals.
The G
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The value of self-awareness has been recognized for millennia. “Know thyself” was inscribed on the forecourt of the Temple of Apollo at Delphi. Greek philosophers believed self-knowledge was the highest form of knowledge.
But the quest for self-knowledge is difficult. The Greek philosopher, Thales, claimed knowing thyself
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This post appears as a part of the IPR Digital Media Research Center. Download Infographic (PDF): F8 2018 Conference Facebook’s annual developer conference, F8, was hosted in San Jose, California from May 1-2, 2018. This annual two-day event allowed developers and businesses to explore w ...
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Although previous CSR research has offered many strategies to enhance corporations’ CSR engagement and communication, researchers and practitioners across the globe continue to search for best practices to engage publics and to develop a better understanding of how to fulfill the growing expectation of CSR performance. Some
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This article is summary of a study by Kristine M. Nicolini, Ph.D., University of Wisconsin, and Sara Steffes Hanson, Ph.D., University of Wisconsin. It appears courtesy of the authors. ...