The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future.

A literature review of numerous publications and contributions from science and practice was conducted throughout 2022.

The most relevant trends found for corporate communication in 2023 were:
1.) Augmented Workflows
— Quickly advancing AI-based technologies will be used augment the work of communicators.
2.) Scarcity Management
— Be it in raw materials, energy, talents, or products – shortages are omnipresent. This is an opportunity for communicators to develop new, more efficient solutions.
3.) The Unimaginable
— Events previously considered unthinkable are suddenly moving into the realm of possibility. This calls for new business strategies to strengthen companies’ resilience and flexibility with the overarching goal of retaining the ability to act even in times of fundamental change.
4.) State Revival
— Governments, public authorities, political parties, and politicians have acquired new stature, becoming powerful partners of enterprises. Society expects companies to take a stand in political debates – or to remain deliberately silent
5.) Parallel Worlds
— Immersive technologies have changed our perceptions and created parallel worlds where reality and fiction become blurred. Communicators are learning to incorporate immersive technologies in their practice.

Find the original report here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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