This summary is provided by the IPR Digital Media Research Center

The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information and the sustainability of mainstream media. They also analyzed how organizations around the world plan to adapt to these challenges and manage potential risks.

A survey of 314 news leaders from 56 countries and territories was conducted from Nov. 27 – Dec. 20, 2023. 

Key findings include:

1.) 47% of respondents said they’re confident about the opportunities for journalism in the year ahead, followed by 12% who felt low confidence.
2.) Strategies that publishers considered very important to counter selective news avoidance (avoiding certain news topics or platforms) and news fatigue included: 
— Better explanation of complex stories (67%)
— More solutions-oriented or constructive approaches to storytelling (44%)
— More inspirational human stories (43%)
3.)  63% of respondents said they’re worried about the decline of referrals from Facebook and X (formerly Twitter).
— 77% of respondents said they’re going to work harder on building direct links with consumers via channels they have more control over (i.e., websites, apps, newsletters, etc.)
4.) 37% of UK respondents said they used ChatGPT to ask quick, factual questions, followed by writing/drafting essays or other text (29%), researching a topic of interest in depth (28%), and completing repetitive tasks at work (16%).

Read the original research here

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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