An experiment has been designed to test the effects of photographs on crisis perceptions with the following hypothesis: Participants in the victim photograph (vs. neutral or no visual) condition will attribute greater responsibility, report a lower reputation score, report greater anger, and be more willing to engage in negative word-of-mouth. The paper elaborates on the rationale and design of the study

Download PDF: Does What They See Affect How They React: Exploring the Effects of Victim and Neutral Photographs on Reactions to Crisis Events

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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