A communications program and system of metrics, ranging from measures of productivity to effectiveness measures was designed and applied in practice. The case study will cover and include discussion of how to integrate sophisticated analysis of earned media, public service announcements, web traffic, social media, public opinion, customer and volunteer feedback, donation information and other relevant data into the measurement program design.
Download PDF: Doing Measurement Right: One Organization’s Experience Creating a BestIn-Class Measurement Program from Scratch
Thank you for the great information. My company shares some of the same issues USO had. Are the charts in Figure 3 and 4 available as a higher quality image? Some text is unclear and I’m highly interested in the content.