This summary is provided by the IPR Measurement Commission

The Foundation for Public Affairs researched how leaders can better measure and evaluate their performance and explored the value of investing in public affairs.

A series of surveys, three case studies, and research data from leading corporate and association public affairs departments were collected and reviewed in 2023.

Key findings include:

1.) 91% of public affairs departments used the achievement of departmental objectives to track performance.
– 76% used legislative wins and losses, followed by internal stakeholder satisfaction (74%), and costs reduced/avoided (68%)
2.) 52% of public affairs departments used informal methods to evaluate their performance.
– 31% of departments used formal methods, followed by 12% who plan to begin evaluating their performance in the future, and 5% who do not evaluate performance.
3.) Organizations should conduct annual surveys with business unit heads and senior executives to create opportunities for feedback and collaboration.
– Internal stakeholders should be kept informed throughout the year, not solely when performance reviews are being prepared. 

Read the original report here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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