The New York Chapter of the Public Relations Society of America has issued a call for entries for the 2007 Big Apple Awards. This year for the first time, the Institute for Public Relations will present a “Best Use of Research, Measurement and Evaluation Award.”

Big Apple winners in every category will automatically be eligible for the additional research award, which will be judged by members of the Institute’s Commission on PR Measurement & Evaluation. The Big Apple Awards program is open to New York, New Jersey and Connecticut public relations professionals, for PR programs created in 2006 and executed anywhere in the world.

Big Apple categories cover everything from cause-related marketing to new media to crisis communications. There is also a single-item division that allows pieces of campaigns to be entered separately. The normal entry deadline is March 1, 2007. Winners will be recognized at a Rainbow Room gala reception on May 23. For more information on the Big Apple Awards, visit the Awards section of the PRSA-NY website.

Frank Ovaitt
President and CEO
Institute for Public Relations

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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