Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations (IPR), an independent research nonprofit founded in 1956 devoted to research that matters to the profession. Formerly, she was an associate professor at Appalachian State University and has 15 years of experience teaching at several universities, including Cal Poly Pomona, University of Vermont, and Ramkhamhaeng University in Bangkok, Thailand. She has taught in West Virginia University’s graduate IMC program since 2009.
She is a member of the Arthur W. Page Society, the Seminar, the Commission for Public Relations Education Steering Committee, the AMEC Academic Advisory Board, the University of Florida School of Journalism and Communications Public Relations Advisory Board, the PRSA Foundation Board, and the Global Alliance for Public Relations and Communication Management Board. She served as the National Faculty Adviser for the Public Relations Student Society of America (PRSSA), and was a director on the Universal Accreditation Board. For two years, she served as chair of the Public Relations Society of America (PRSA) Educators Academy and co-chair of the PRSA National Research Committee.
In 2018, she was inducted into the PR News Measurement Hall of Fame and is the 2017 recipient of the David Ferguson award, by the PRSA Educators Academy, for outstanding contributions to the advancement of public relations education on the part of public relations professionals. In 2019, she was selected as one of 40 national leaders to participate in the 91st Joint Civilian Orientation Conference, the most prestigious public outreach and full immersion program in the Department of Defense.
Formerly, she was a senior research analyst at several companies, including Cision and Visible Technologies, where she conducted advanced analytics with enterprise-level clients in various verticals including technology, insurance, pharmaceutical, transportation, and financial services. She has more than 150 presentations and publications in books and journals with a research focus in digital and social media. She is on the editorial review board of several academic journals.
McCorkindale received her bachelor’s degree in journalism and a minor in marketing from the University of Southern Mississippi, a master’s degree in public and corporate communication from the University of South Alabama, and her Ph.D. in communication from the University of Miami. She lives in Seattle, Washington.