Measuring Up is a video series produced by the IPR Measurement Commission, which is devoted to bringing you the latest and most relevant insights related to measurement and evaluation from experts in corporations, nonprofits, universities, and agencies.
IPR Measurement Commission Director and Managing Partner at Radian Partners Mo Hamid interviews IPR Measurement Commission members to provide insights, advice, and recommendations when it comes to measurement and evaluation.
Watch the latest episode!
Measuring Up | Elizabeth Rector, Cisco
Season 2, Episode 3: Applying Learnings from Marketing to Communications Measurement
Mo Hamid, IPR Measurement Commission Director and Managing Partner at Radian Partners, interviews Elizabeth Rector, Director of Communications Intelligence at Cisco, about lessons that can be taken from marketing and applied to communications measurement.
Measuring Up | Rob Key, Converseon
Season 2, Episode 2: The Future of Listening
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Rob Key, Founder and CEO at Converseon, about the future of listening.
Measuring Up | Mark Weiner, Cognito Insights
Season 2 Episode 1: Methods, Tools, and Literature for Leading CCOs
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Mark Weiner, Chief Insights Officer at Cognito Insights, about the future of the PR measurement industry.
Measuring Up | Tina McCorkindale, Ph.D., APR, Institute for Public Relations
Episode 11: Looking Ahead in Public Relations
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Dr. Tina McCorkindale, President and CEO of the Institute for Public Relations.
Measuring Up | Alan Kelly, Playmaker Systems
Episode 10: Systemizing Communications and Public Relations
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Alan Kelly, Founder and Principal at Playmaker Systems.
Measuring Up | Kimberly Ratcliff, FrazierHeiby
Episode 9: The Parallels Between Education and PR and the Future of EnergyComms
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Kimberly Ratcliff, APR, Director of Insights + Strategy at FrazierHeiby.
Measuring Up | Chelsea Mirkin, Cision
Episode 8: AI and the Importance of Category Specialization in PR
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Chelsea Mirkin, SVP, Cision Insights Americas at Cision.
Measuring Up | Rob Jekielek, The Harris Poll
Episode 7: Adjusting Reputation Measurement Frameworks Post-Pandemic
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Rob Jekielek, Managing Director at The Harris Poll.
Measuring Up | Sarab Kochhar, Kaiser Permanente
Episode 6: Navigating Front-Line Communications in Healthcare
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Sarab Kochhar, Ph.D., APR, Director of Communications at Kaiser Permanente.
Measuring Up | Alan Chumley, W2O Group
Episode 5: Relevance in the Age of Social Disruption
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Alan Chumley, Managing Director, Communications Analytics at W2O Group.
Measuring Up | Katie Paine, Paine Publishing
Episode 4: Training The Next Generation of Measurement Pros
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Katie Paine, Founder and CEO of Paine Publishing
Measuring Up | Joe Czabovsky, University of North Carolina at Chapel Hill
Episode 3
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Joe Czabovsky, Ph.D., Assistant Professor at the University of North Carolina at Chapel Hill.
Measuring Up | Colleen Campbell, Alion Science and Technology
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Colleen Campbell, VP of Marketing and Communications at Alion Science and Technology.
Measuring Up | Mark Weiner, Cision
Episode 1
Mo Hamid, IPR Measurement Commission Director, and Managing Partner at Radian Partners, interviews Mark Weiner, Chief Insights Officer at Cision, about the future of the PR measurement industry.
