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Latest Research
This blog is provided by the IPR Measurement Commission. Considering the impact of COVID-19 on communication, now is a good time to revisit some of the research regarding the characteristics, objectiv ... more
This post summarizes a roundtable discussion by the IPR Measurement Commission. Katie Paine (Paine Publishing): All the things that we have traditionally measured don’t seem as valuable today. ... more
Download Full Guide (PDF): The Communicator’s Guide to Research, Analysis, and Evaluation Russian Translation of this Guide (Full PDF): The Communicator’s Guide to Research, Analysis, and ... more
This blog is provided by the IPR Measurement Commission based on the original article in Public Relations Review. Measurement and evaluation (M&E) have long been said to be the “Holy Grail” i ... more
This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November. Much of the focus in internal communication is on functional, pre-and post-test measureme ... more
Recently, members of the IPR Measurement Commission joined in an online discussion following a question by Elizabeth Rector of Cisco asking her fellow members what percentage of the total communicatio ... more
Most of us in public relations have heard the claim that publicity, or earned media, has greater credibility than a paid advertisement. Consider what the author (Wynne) of a 2014 Forbes article titled ... more
The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research l ... more
This post is written by the 2017 IPR Don Bartholomew Award For Excellence in Research winner, sponsored by Download the full study here. What is the current state of nonprofits’ public relations ... more
This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director. In an age of disinformation and filter bubbles, navigating a fr ... more
This essay is presented by the IPR Commission on Measurement and Evaluation. Introduction Every organization has an objective. Whether it is profitability, growth or sustainability, every employee and ... more
This paper is presented by the IPR Commission on Measurement & Evaluation. Download Paper (PDF): Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling Download Infographic: C ... more
This blog is presented by the IPR Measurement Commission. BledCom, the international public relations research symposium held every year in the beautiful village of Bled in Slovenia, celebrated its si ... more
This paper is a part of the IPR Measurement Commission. Download Paper (PDF): Silicon Valley, We Have a (Dis)Information Problem Introduction: Silicon Valley is facing a disinformation problem that is ... more
This paper is presented by the IPR Measurement Commission. Download Paper (PDF): How Does Non-Paid Media Impact the Effectiveness of Paid Ads? View Blog Post Summary: How Does Non-Paid Media Impact th ... more
