This paper is presented by the IPR Measurement Commission. Download Paper (PDF): How Does Non-Paid Media Impact the Effectiveness of Paid Ads? View Blog Post Summary: How Does Non-Paid Media Impact th ... more
This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where ... more
Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measuremen ... more
Download (PDF): Guidelines for Measuring Trust in Organizations (updated 2013) Introduction In 2003, a coalition of organizations representing 50,000 public relations and communications professionals ... more
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russi ... more
Video produced by the International Association for Measurement and Evaluation of Communication (AMEC) and Ketchum Global Research and Analytics. This video was created and directed by Jocelyn Jacks ... more
