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Recently, members of the IPR Measurement Commission joined in an online discussion following a question by Elizabeth Rector of Cisco asking her fellow members what percentage of the total communicatio ... more
Most of us in public relations have heard the claim that publicity, or earned media, has greater credibility than a paid advertisement. Consider what the author (Wynne) of a 2014 Forbes article titled ... more
The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research l ... more
This post is written by the 2017 IPR Don Bartholomew Award For Excellence in Research winner, sponsored by Download the full study here. What is the current state of nonprofits’ public r ... more
This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director. In an age of disinformation and filter bubbles, navigating a fr ... more
This essay is presented by the IPR Commission on Measurement and Evaluation. Introduction Every organization has an objective. Whether it is profitability, growth or sustainability, every employee and ... more
This paper is presented by the IPR Commission on Measurement & Evaluation. Download Paper (PDF): Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling Download Infographic: C ... more
This blog is presented by the IPR Measurement Commission. BledCom, the international public relations research symposium held every year in the beautiful village of Bled in Slovenia, celebrated its si ... more
This paper is a part of the IPR Measurement Commission. Download Paper (PDF): Silicon Valley, We Have a (Dis)Information Problem Introduction: Silicon Valley is facing a disinformation problem that is ... more
This paper is presented by the IPR Measurement Commission. Download Paper (PDF): How Does Non-Paid Media Impact the Effectiveness of Paid Ads? View Blog Post Summary: How Does Non-Paid Media Impact th ... more
This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where ... more
Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measuremen ... more
Download (PDF): Guidelines for Measuring Trust in Organizations (updated 2013) Introduction In 2003, a coalition of organizations representing 50,000 public relations and communications professionals ... more
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russi ... more
Video produced by the International Association for Measurement and Evaluation of Communication (AMEC) and Ketchum Global Research and Analytics. This video was created and directed by Jocelyn Jacks ... more
