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  1. Home
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IPR Measurement Commission

About Measuring Up: Video Series Research Signature Studies Team Webinars

Research Topics

  • Advertising
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  • Digital/Social Media
  • Ethics
  • Events
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  • IPR Measurement Commission Signature Studies
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View All Measurement Commission Papers

Latest Research

Measurement Roundtable: Aligning Digital and Offline Data

This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, members of the IPR Measurement Commission participated in an online discussion about aligning digital and offl ... more

Measurement Roundtable: Measuring Internal Communication

Recently, members of the IPR Measurement Commission participated in an online discussion about internal communication measurement. Led by IPR Measurement Commission Member Sean Williams, the IPR Measu ... more

The Road to Success for CCOs in a New COVID-19 Normal

This blog is provided by the IPR Measurement Commission. Considering the impact of COVID-19 on communication, now is a good time to revisit some of the research regarding the characteristics, objectiv ... more

IPR Measurement Roundtable: Are PR Pros Measuring the Right Things?

This post summarizes a roundtable discussion by the IPR Measurement Commission. Katie Paine (Paine Publishing): All the things that we have traditionally measured don’t seem as valuable today. ... more

The Communicator’s Guide to Research, Analysis, and Evaluation

Download Full Guide (PDF): The Communicator’s Guide to Research, Analysis, and Evaluation Russian Translation of this Guide (Full PDF): The Communicator’s Guide to Research, Analysis, and ... more

Tracing the ‘March to Standards’ in PR Measurement and Evaluation

This blog is provided by the IPR Measurement Commission based on the original article in Public Relations Review. Measurement and evaluation (M&E) have long been said to be the “Holy Grail” i ... more

Measuring and Evaluating: How Internal Communication Creates Value

This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November. Much of the focus in internal communication is on functional, pre-and post-test measureme ... more

How Much of the Budget Should be Spent on Research and Insights? An IPR Measurement Commission Roundtable

Recently, members of the IPR Measurement Commission joined in an online discussion following a question by Elizabeth Rector of Cisco asking her fellow members what percentage of the total communicatio ... more

Is Earned Media More Credible than Advertising?

Most of us in public relations have heard the claim that publicity, or earned media, has greater credibility than a paid advertisement. Consider what the author (Wynne) of a 2014 Forbes article titled ... more

Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study

The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research l ... more

A Guide: How Nonprofits Can Better Use Measurement

This post is written by the 2017 IPR Don Bartholomew Award For Excellence in Research winner, sponsored by  Download the full study here.  What is the current state of nonprofits’ public relations ... more

Do the Right Thing

This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director. In an age of disinformation and filter bubbles, navigating a fr ... more

Earned Media Uprising: Quantifying PR’s Contribution to Business

This essay is presented by the IPR Commission on Measurement and Evaluation. Introduction Every organization has an objective. Whether it is profitability, growth or sustainability, every employee and ... more

Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling

This paper is presented by the IPR Commission on Measurement & Evaluation. Download Paper (PDF): Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling Download Infographic: C ... more

BledCom 2018: Measurement and Evaluation in a VUCA World

This blog is presented by the IPR Measurement Commission. BledCom, the international public relations research symposium held every year in the beautiful village of Bled in Slovenia, celebrated its si ... more
 

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