IPR Welcomes New Trustee: Katie McBreen of Blue Cross Blue Shield Association (BCBSA)

Gainesville, Fla. – The Institute for Public Relations is thrilled to announce a new Trustee to its Board: 

  • Katie McBreen, Vice President, Communications, Blue Cross Blue Shield Association (BCBSA)

 

Katie McBreen
Blue Cross Blue Shield Association
Vice President, Communications

Katie McBreen is vice president of communications for the Blue Cross Blue Shield Association (BCBSA), a national federation of 34 independent, community-based and locally operated Blue Cross and Blue Shield (BCBS) companies. Today, one in three Americans is covered by the Blue System.

With 20 years of association, political and agency experience, McBreen is well-respected in her field and known for her work in storytelling, campaign development and thought leadership. She leads BCBSA’s integrated communications function, which encompasses public affairs, strategic communications, storytelling and creative services, digital analytics and issues management. These teams collectively enhance and amplify the national voice and impact of the Blues.

Prior to joining the Association in September 2021, McBreen served as vice president of communications and strategy for the Consumer Brands Association, where she spearheaded the organization’s rebrand and helped transform it into an advocacy powerhouse for the trillion-dollar consumer packaged goods industry.

Her previous experience includes communications and public affairs leadership at the National Retail Federation, as well as strategic communication campaign development at the U.S. Chamber of Commerce. She also worked in the White House for Vice President Cheney, coordinating key national and international events.

McBreen leads the D.C. Communicators Group, a networking forum for senior communications professionals. She is an active member of the Public Affairs Council and has served on the board’s executive committee.

An Idaho native, McBreen graduated from Whitman College in Walla Walla, Wash., with a bachelor’s degree in politics and a minor in Spanish. She lives with her family in Washington, D.C.

About the Institute for Public Relations
Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations™. IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use.  IPR predicts and analyzes global factors transforming the profession, and amplifies and engages the professional globally through thought leadership and programming. All research is available free at www.instituteforpr.org and provides the basis for IPR’s professional conferences and events.

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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