NEW YORK — The Institute for Public Relations (IPR) will award the 2022 IPR Jack Felton Medal for Lifetime Achievement Award to Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC). Burke will receive the award at the 2022 IPR Annual Distinguished Lecture and Awards Dinner on Dec. 1 at Current at Chelsea Piers in New York City.

IPR presents this lifetime achievement award annually to an individual who conducts research that involves comprehensive measurement and evaluation practices. Throughout their career, recipients of this recognition have demonstrated a commitment to using applied research in driving significant communications and public relations programs. Additionally, recipients of the award have helped serve as mentors and advisers to current and future leaders, serving as mentors and advisers. Burke has captured the spirit of IPR’s mission of building empirical measurement practices and robust leadership across the public relations industry.

“If Jack Felton were alive, he’d be beaming because some of the best qualities that Jack embodied, Johna does too,” said Katie Paine, Measurement, Insights and Analytics Consultant at Paine Publishing and longtime member of the IPR Measurement Commission. “Her philosophy is to ‘choose happiness’ and she does it so well. She’ll always take the highest road possible in any human interaction.”

Burke’s many areas of expertise include analytics, effectiveness measurement, how to turn data into insights, and public relations research. In her role at AMEC, an international media intelligence and insights organization, she leads the company and all its work with public relations practitioners and organizations across the world.

Before AMEC, Burke worked as CMO at BurrellesLuce and was also the director of public and investor relations of U-Haul International for 11 years. In 2015, she was inducted into the PR News Measurement Hall of Fame for her measurement prowess. Burke is a member of the IPR Measurement Commission.

“Johna has been one of the most inspiring and influential global leaders of measurement and evaluation in the history of our profession,” said Dr. Tina McCorkindale, President and CEO of the Institute for Public Relations. “She has helped developed industry standards and contributed valid models for adoption across our industry all while serving as a great role model and champion for measurement.”

Tickets to IPR Distinguished Lecture & Awards Dinner
Tickets for the IPR Distinguished Lecture & Awards Dinner are available for $550 each. The price includes a networking cocktail reception sponsored by the University of Florida College of Communication and Journalism, the awards dinner, and Distinguished Lecture. Visit the website to learn more about the 60th IPR Annual Distinguished Lecture and Awards Dinner.

About the Institute for Public Relations
The Institute for Public Relations is an independent, non-profit research foundation dedicated to fostering greater use of research and research-based knowledge in corporate communication and the public relations practice. IPR is dedicated to the science beneath the art of public relations. IPR provides timely insights and applied intelligence that professionals can put to immediate use. All research, including a weekly research letter, is available for free at

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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