2003 – The goal of this paper is to introduce the basic concepts of investor relations and the measurement of that function. It is intended to be a primer rather than an advanced textbook. Investors and those who influence investors are a multi-dimensional and interconnected constituency. To be effective, investor relations executives need to understand the intricacies of this constituency and communicate well with all parts of this constituency. This paper focuses on: Defining the players who comprise the investor relations constituency; exploring the communications channels, and discussing ways to evaluate progress
What You Need To Know To Measure Investor Relations
David Michaelson and John Gilfeather
2003
