This paper addressed findings from two research projects related to how top business communicators measure the effectiveness of their organization’s internal communications. Findings suggest that internal communications effectiveness has not been widely assessed despite its avowed importance. At the same time, some aspects of internal communication initiatives (e.g., improved job performance, changed employee behaviors, and concentrated employee engagement) have been given special attention in measurement efforts. Findings from the international survey and the in-depth interviews are discussed and implications for communication professionals are suggested.
PDF: How Top Business Communicators Measure the Return on Investment (ROI) of Organization’s Internal Communication Efforts
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Thanks I am using this in a master’s final essay. Thanks for asking and answering the question of date- referencing.
This paper was published at the 2010 International Public Relations Research Conference. If you would like more information on this conference, please download the IPRRC proceedings, found here: https://instituteforpr.org/wp-content/uploads/IPRRC_13_Proceedings.pdf
All the best,
I would like to be able to reference this paper in my research proposal – could you tell me when it was published?