This summary is provided by IPR based on the original study by Morning Consult
Morning Consult examined American voters’ perspectives on corporate responses to the Buffalo, N.Y., mass shooting.
A poll of 1,702 registered U.S. voters was conducted on May 16, 2022.
Key findings include:
- 61% of American voters said that companies “probably should” or “definitely should” make a statement that condemns the shooting.
- 58% of respondents said companies “probably should” or “definitely should” donate money to shooting victims’ families.
- 34% of participants said companies “definitely” should make a statement that “condemns racism” and “condemns white supremacy.”
- Differences existed among the generations in terms of what companies should do in response.
- Gen Z voters and millennial voters were more supportive of possible actions companies could take overall, compared to Gen X and baby boomers.
- While more than half of Gen X and baby boomers said companies should make statements that denounce the shooting or racism, there was less support for donating money to either gun-control organizations or community groups in Buffalo.
- Republican respondents were less supportive of potential corporate actions across the board compared to Democratic respondents.
- Republican respondents’ most popular action (“make a statement that condemns the shooting”) was 27 percentage points below Democrats’ support.
Discover how U.S. voters want companies to respond to the Buffalo mass shooting
