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Morning Consult examined how concern for COVID-19 has lessened globally and what health care companies and governments should be doing to prepare for the next crisis. Daily surveys of 4,000 adults from varying companies and countries were conducted from July 22-30, 2023 alongside monthly surveys of roughly 1,000 adults across 18 countries from June 2022 … Continue reading Public Concern for COVID-19 is Lessening
Morning Consult tracked media consumption trends of U.S. consumers, including how they get their news. An online survey of 2,200 U.S. adults was conducted June 2022 – July 2023. Key findings include: 1.) 60% of adults said they turned to websites for news at least once within the past month, down from 67% in August … Continue reading Tracking Trends in News and Entertainment
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ trust in artificial intelligence (AI) companies and support of AI being regulated by the government. A survey of 2,212 U.S. adults was conducted from April 19-22, 2023. Key findings include:— 43% of all respondents said AI companies should be “more … Continue reading American Support of AI Regulation
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media. Online interviews of 2,200 U.S. adults were conducted monthly from June 2022 to May 2023. Surveys of 10,000 non-U.S. adults were collected in May 2023. Key findings include: — 56% of all … Continue reading Current Social Media and AI Trends in the U.S.
Morning Consult analyzed Gen Z’s consumption habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: — 56% of Gen Z respondents said they prefer to buy from companies that reflect their social values, compared to:—- 59% of Millennials —- 61% of … Continue reading Majority of Gen Z Buys from Companies with Same Social Values
Morning Consult tracked Americans’ self-reported usage of the major networks on cable news (CNN, MSNBC, and Fox News) and broadcast (ABC, CBS, and NBC) in relation to their political views. Surveys of registered U.S. voters were conducted from 2018-2022 and from Jan. 1-31, 2023. Key findings include: 1.) 57% of voters who frequented CNN or … Continue reading Roughly 2 in 5 Viewers of CNN and MSNBC are Not Democrats
Morning Consult examined how adult employees in the United States feel about their work. The researchers analyzed how factors such as COVID-19, inflation, and remote work affect where people want to work, how satisfied they are with their jobs, and the reasons why they do or do not prefer to work in certain environments. An online … Continue reading What Employees Want in 2023
Morning Consult examined how American society, culture, and politics are perceived around the world. A survey of 1,000 people from 17 countries was conducted from October – December 2022. Key findings include: 1.) English-speaking countries that are predominantly white had the highest negative perceptions of race relations in the United States. — 57% of Canadians, … Continue reading People in Affluent, English-Speaking Countries Give Harshest Reviews of U.S. Race Relations
Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.) Household names with local roots helped boost consumer trust.— The No. 1 Most … Continue reading Most Trusted Brands of 2022
Morning Consult and Politico examined US voters’ views on law enforcement violence in 2023. A survey of 1,977 registered voters was conducted Jan. 27-29, 2023. Key findings include: 1.) 3-in-4 voters surveyed said police violence against the public is a “very” or “somewhat” serious problem in the United States. — This figure was 73% in … Continue reading Some American Voters See Police Violence as a Common Problem Against Black Americans
This summary is provided by the IPR ESG Resource Page based on the original report by Morning Consult Morning Consult explored consumer attitudes, behaviors, and expectations toward sustainability. A survey of 2,210 U.S. adults was conducted from July 5-7, 2022. Key findings include: 1.) Consumers said that sustainability is most important for industries that are … Continue reading Consumer Knowledge About Sustainability Does Not Equal Understanding
Morning Consult discovered the companies and products that consumers trust in 2022. Two datasets were analyzed: Research Intelligence and Brand Intelligence. The Research Intelligence dataset was gathered from April 8-14, 2022, with a sample of over 11,000 people across 10 countries. The Brand Intelligence dataset was gathered March 3-April 3, 2022, among representative samples of … Continue reading How Much Does Trust Affect Consumer Decisions About Brands?
This summary is provided by IPR based on the original study from Morning Consult Morning Consult explored how investors feel about social responsibility regarding the companies they are investing in. Morning Consult conducted a survey of 2,210 U.S. adults from May 24-26. Key findings include: Between all adults surveyed, 40% said it was more important … Continue reading Do Investors Consider Social Responsibility in Investment Decisions?
This summary is provided by IPR based on the original study by Morning Consult Morning Consult examined American voters’ perspectives on corporate responses to the Buffalo, N.Y., mass shooting. A poll of 1,702 registered U.S. voters was conducted on May 16, 2022. Key findings include: 61% of American voters said that companies “probably should” or … Continue reading Most Voters Want Companies to Publicly Denounce White Supremacy in Wake of Buffalo Mass Shooting