Morning Consult analyzed Gen Z’s consumption habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: — 56% of Gen Z respondents said they prefer to buy from companies that reflect their social values, compared to:—- 59% of Millennials —- 61% of … Continue reading Majority of Gen Z Buys from Companies with Same Social Values
Morning Consult tracked Americans’ self-reported usage of the major networks on cable news (CNN, MSNBC, and Fox News) and broadcast (ABC, CBS, and NBC) in relation to their political views. Surveys of registered U.S. voters were conducted from 2018-2022 and from Jan. 1-31, 2023. Key findings include: 1.) 57% of voters who frequented CNN or … Continue reading Roughly 2 in 5 Viewers of CNN and MSNBC are Not Democrats
Morning Consult examined how adult employees in the United States feel about their work. The researchers analyzed how factors such as COVID-19, inflation, and remote work affect where people want to work, how satisfied they are with their jobs, and the reasons why they do or do not prefer to work in certain environments. An online … Continue reading What Employees Want in 2023
Morning Consult examined how American society, culture, and politics are perceived around the world. A survey of 1,000 people from 17 countries was conducted from October – December 2022. Key findings include: 1.) English-speaking countries that are predominantly white had the highest negative perceptions of race relations in the United States. — 57% of Canadians, … Continue reading People in Affluent, English-Speaking Countries Give Harshest Reviews of U.S. Race Relations
Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.) Household names with local roots helped boost consumer trust.— The No. 1 Most … Continue reading Most Trusted Brands of 2022
Morning Consult and Politico examined US voters’ views on law enforcement violence in 2023. A survey of 1,977 registered voters was conducted Jan. 27-29, 2023. Key findings include: 1.) 3-in-4 voters surveyed said police violence against the public is a “very” or “somewhat” serious problem in the United States. — This figure was 73% in … Continue reading Some American Voters See Police Violence as a Common Problem Against Black Americans
This summary is provided by the IPR ESG Resource Page based on the original report by Morning Consult Morning Consult explored consumer attitudes, behaviors, and expectations toward sustainability. A survey of 2,210 U.S. adults was conducted from July 5-7, 2022. Key findings include: 1.) Consumers said that sustainability is most important for industries that are … Continue reading Consumer Knowledge About Sustainability Does Not Equal Understanding
Morning Consult discovered the companies and products that consumers trust in 2022. Two datasets were analyzed: Research Intelligence and Brand Intelligence. The Research Intelligence dataset was gathered from April 8-14, 2022, with a sample of over 11,000 people across 10 countries. The Brand Intelligence dataset was gathered March 3-April 3, 2022, among representative samples of … Continue reading How Much Does Trust Affect Consumer Decisions About Brands?
This summary is provided by IPR based on the original study from Morning Consult Morning Consult explored how investors feel about social responsibility regarding the companies they are investing in. Morning Consult conducted a survey of 2,210 U.S. adults from May 24-26. Key findings include: Between all adults surveyed, 40% said it was more important … Continue reading Do Investors Consider Social Responsibility in Investment Decisions?
This summary is provided by IPR based on the original study by Morning Consult Morning Consult examined American voters’ perspectives on corporate responses to the Buffalo, N.Y., mass shooting. A poll of 1,702 registered U.S. voters was conducted on May 16, 2022. Key findings include: 61% of American voters said that companies “probably should” or … Continue reading Most Voters Want Companies to Publicly Denounce White Supremacy in Wake of Buffalo Mass Shooting
This summary is provided by IPR based on the original study by Morning Consult Morning Consult explored the public’s interest in and concerns around the metaverse. The metaverse is a computer-generated environment in which users can interact with each other via virtual reality technology. A survey of 4,420 U.S. adults was conducted from March 3-5, … Continue reading Public Opinion on the Metaverse
This summary is provided by the IPR Organizational Communication Research Center The original study by Morning Consult can be found here Morning Consult examined workers’ priorities, work preferences, and lifestyles. Researchers then separated workers into five distinct types, which provide insight into their values and preferred work environments. A survey of 6,610 U.S. adults was … Continue reading The Five Types of Workers in the New Normal