Abstract

This article examines a contemporary articulation of lesbian, gay, bisexual, and transgender (LGBT) activism, LGBT youth outreach, as a historically contextual moment. By way of a cultural-economic examination, this study explores the identities constructed by both producers and consumers of an LGBT activist campaign. The cultural-economic model (CEM; Curtin & Gaither, 2005) provides a critical theoretical framework to examine public relations, activism, and social movements.

Highlights

  • The cultural-economic model (CEM; Curtin & Gaither, 2005) provides a critical perspective to examine public relations, activism, and social movements.
  • The lesbian, gay, bisexual, and transgender (LGBT) movement provides an opportunity to examine organized activism engaging in public relations.
  • Activist campaigns are part of larger webs of meaning constructed by and through activist discourses.
  • Identity is culturally and historically contingent.

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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