Abstract
This article examines a contemporary articulation of lesbian, gay, bisexual, and transgender (LGBT) activism, LGBT youth outreach, as a historically contextual moment. By way of a cultural-economic examination, this study explores the identities constructed by both producers and consumers of an LGBT activist campaign. The cultural-economic model (CEM; Curtin & Gaither, 2005) provides a critical theoretical framework to examine public relations, activism, and social movements.
Highlights
- The cultural-economic model (CEM; Curtin & Gaither, 2005) provides a critical perspective to examine public relations, activism, and social movements.
- The lesbian, gay, bisexual, and transgender (LGBT) movement provides an opportunity to examine organized activism engaging in public relations.
- Activist campaigns are part of larger webs of meaning constructed by and through activist discourses.
- Identity is culturally and historically contingent.
