PRovoke Media examined the key challenges facing China’s PR industry.
Interviews with 125 marketers and 70 senior PR agency professionals were conducted.
Key findings include:
1.) In 2022, 46% of planned marketing campaigns had to stop and shift to online platforms, as compared to 29% in 2020.
2.) 57% of departments experienced integration in 2022— an almost 20% spike from just two years ago.
3.) Almost 30% of firms have merged PR and marketing departments.
4.) The report found two key takeaways for PR agencies to stay competitive and deliver relevant value to clients:
— Corporate social responsibility demands a greater ability in high-level strategic thinking and planning.
— PR agencies can differentiate themselves by highlighting service capabilities, and competitiveness through innovation, as well as resource acquisition.
Find the original report here.