Weber Shandwick and KRC Research examined American consumer and employee opinions on the role businesses play in national elections.
An online survey of 1,009 U.S. adults was conducted from February 9–12, 2024.
Key findings include:
1.) 44% of respondents somewhat agreed with the statement that “businesses are a constructive force for positive change.”
— 25% of respondents strongly agreed with that statement.
2.) 75% of employees and 68% of consumers said “businesses should help find common ground to bridge societal decisions.”
3.) 72% of consumers and 71% of employees said “the workplace should be kept politically neutral during this election year.”
4.) 81% of employees and 80% of consumers said “American businesses should encourage a free and fair election.”
5.) 25% of employees and 23% of consumers said American businesses should endorse candidates.
