FleishmanHillard President & CEO Dave Senay, who has worked across multiple communication practices throughout several regions of the world, said his “Ethics as Culture” presentation for the Sixth Annual Grunig Lecture might be his most important yet.

“I want to encourage you to Tweet and video and photo and post your hearts out,” he said. “Let’s get this thing trending.”

The following are some of our favorite Tweets from the students, professors and practitioners who made up the more than 350 person audience.

Grunig2013 Tweets 

Co-sponsored by the Institute for Public Relations, Council of Public Relations Firms and the University of Maryland, the free event took place on Oct. 30, in the Washington, D.C., area. Leading up to the lecture was a series of 17 roundtable discussions, with topics ranging from missteps and recovery in the age of social media to agency vs. corporate PR.


Download Dave Senay’s PowerPoint and script.


Lecture Highlights (Q&A Not Included)

Full Lecture (Q&A Included)




Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
Follow on Twitter

Leave a Reply