Author(s), Title and Publication Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management, 55(3), 308-321. doi.org/10.1016/j.im.2017.08.004 Summary Social media enables open communication, which helps organizations to understand customer needs and motivates them to respond proactively and efficiently to those needs. For any … Continue reading Understanding the Impact of Social Media Usage Among Organizations
