This summary is provided by the IPR Center for Diversity, Equity, and Inclusion.
MAGNA and Current Global examined digital accessibility and necessary steps toward digital inclusion.
A survey of 807 people with visual, hearing, cognitive, or speech disabilities from the U.S. and U.K. was conducted.
Key findings include:
- 40% of people with disabilities would not purchase from or recommend a brand if its communication is not accessible.
- 60% of people with disabilities would choose a brand and recommend it if its communication is accessible.
- 20% of those with disabilities said social media was more difficult to use than web browsers (12%), audio streaming (11%), or video streaming (9%).
- 54% of participants use an assistive tool to consume social media and 30% still experience issues due to the content.
For more information on how to make your communication accessible, check out the Accessible Communications Guidelines compiled in partnership with PRCA and PR Council.