GAINESVILLE, FL – Sarab Kochhar, a Ph.D. student at the University of Florida, started working this month as the 2013 Ketchum Excellence in Public Relations Research Award winner. Kochhar said her 10-week internship with Ketchum’s Global Research and Analytics office in New York City has already provided her with new insights into her field of research.

“We are very pleased to have Sarab join our research and analytics team for the summer,” states David Rockland, PhD, Partner and Managing Director, Ketchum Global Research and Analytics.  “Sarab’s analytics expertise coupled with her real world understanding of the PR industry is a tremendous asset to our team as we work to provide powerful insights to our clients.”

As the winner of 2013 KEPRRA award, Kochhar will receive a $7,500 stipend and will submit a research paper to be published by IPR. Her research emphasis interests are international public relations, business strategy and business diplomacy. She will also be recognized at IPR’s Annual Distinguished Lecture and Awards Dinner in New York City on November 21.

“Working with Ketchum will be a great experience. I am thankful to IPR and to Ketchum for such a wonderful opportunity. I am glad to be working with the best in the academia at the University of Florida and the best in the industry at Ketchum’s Global Research and Analytics team,” said Kochhar.

Kochhar’s recent accolades include receiving the Public Relations Society of America’s (PRSA) Chester Burger Scholarship for Excellence in Public Relations. She was also co-author of “An Intertwined Future: Exploring the Relationship between the levels of Professionalism and Social Roles of Public Relations Practitioners” with Professor Juan-Carlos Molleda of the University of Florida and Angeles Moreno of Universidad Rey Juan Carlos in Spain. This quantitative study received the Top Research Paper Award at the PRSA International Conference in San Francisco.

“Sarab has been a diligent doctoral student and co-author. We have worked in several research projects and publications with success,” Molleda stated. “Sarab brings an ideal balance between professional and scholarship training and expertise to the academic and business sectors.”

Ketchum Global Research and Analytics (KGRA) is an award-winning, global team and the largest research group in the PR industry.  KGRA is committed to using innovative quantitative and qualitative research in all phases of brand marketing, corporate reputation and employee engagement.

The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations™ and focused on research that is applicable in communications practice. Its research is available free at and provides the basis for the organization’s professional conferences and events.


For more information:

Jenn Moyer
Foundation Operations Manager

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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