PRWeek and Cision examined how communication impacts all aspects of business now more than ever before.

A survey of 440 senior-level professionals was conducted from Sept. 15 – Oct. 5, 2022.

Key findings include:
1.) 61% of global respondents said the “inability to measure impact effectively” was among their top four issues troubling strategic communicators the most.
— 22% of respondents deemed this to be their top issue.
2.) 70% of respondents said they are struggling to create content that is effective and 59% said they are struggling to distribute content.
3.) 25% of global respondents said “content ideation/ strategy/creation” was the single-most important function when they consider using tech tools to boost their efforts.
4.) When asked who had the power to persuade consumers, 41% of respondents said celebrities and 38% said everyday consumers (including family, friends, and strangers).

Find the original report here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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