This abstract is summarized by IPR from the original journal article published in Public Relations Review.
Researchers conducted in-depth interviews with African American public relations students to understand how they perceive the public relations industry, education, and how they feel their race may impact their career success. The motivations to pursue public relations and perceptions on the industry are comparable to those of other groups of students found in previous studies. However, the findings of this study indicate helpful insights for recruiting and retaining African American students in the public relations major. Findings revealed it is important to have African American role models, and that students perceive race as a fact of life that can serve as a barrier and an asset.
This article is available online here. (Abstract is free, purchase full article).
Brown, K. A., White, C., & Waymer, D. (2011). African-American students’ perceptions of public relations education and practice: Implications for minority recruitment. Public Relations Review, 37(5), 522-529. Retrieved July 21, 2020, from https://www.sciencedirect.com/science/article/pii/S0363811111001494