This summary is provided by the IPR Digital Media Research Center
PRovoke Media explored how professionals in the communication industry feel about the role of AI in their field.
A survey of 406 communication professionals across the globe was conducted in March 2023.
Key findings include:
1.) 61% of respondents said that they were already using AI in the workplace.
— 89% of communication professionals said they expected AI to become part of “business as usual” within the next six months.
2.) 49% of respondents said that they believed AI will have a positive impact on the quality of work produced across the communication industry in the future.
3.) 58% of communication professionals believed industry leaders should move faster to integrate generative AI to capitalize on the opportunity.
— 59% of respondents said they need to move faster to manage risks.
4.) 11% of respondents said their company has policies or guidelines in place for using generative AI tools and 35% said they have plans to do so in the future.
Find the original report here.