IPR’s Digital Media Research Center is a comprehensive source for information about the social science of social media, best practices, measures and benchmarking. If you want to learn more about social media and how it is impacting the field of public relations, this is the place.
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Latest Research
Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation wi ... more
This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss the use of artificial intelligence (AI) and technology ... more
This summary is provided by the IPR Digital Media Research Center Dr. Myojung Chung and colleagues analyzed how in-group vs. out-group social identities (in this case, political affiliation) affects h ... more
Generative AI tools like ChatGPT and Claude AI have caused a flutter of cautious optimism amongst communications professionals. Could the days of drafting tedious copy, counting clips and performing m ... more
WE Communications and the USC Annenberg Center for Public Relations examined how communications leaders are responding to the recent uptick of interest in AI. The study specifically measured practitio ... more
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ trust in artificial intelligence (AI) companies and support of AI being regulated by the gov ... more
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media. Online interviews of 2,200 U. ... more
Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affe ... more
This blog is provided by the IPR Digital Media Research Center It’s always fascinating to watch a technology hit a tipping point and explode into public consciousness. We saw it with social media. W ... more
This summary is provided by the IPR Digital Media Research Center Pew Research Center examined Americans’ use of alternative social media sites — BitChute, Gab, Gettr, Parler, Rumble, Tele ... more
This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered ... more
This summary is provided by the IPR Digital Media Research Center BCG examined public and private sector leaders’ opinions on the use of artificial intelligence (AI) in working against climate chang ... more
Drs. Jieun Shin and Katherine Ognyanova explored how the quality and reputation of news outlets were related to their social media capital, or the resources an organization has generated on its social ... more
Cision assessed trends in the journalism industry over the past year. A survey of 3,890 journalists and other industry professionals across the globe was conducted from January to February 2022. Key f ... more