IPR’s Digital Media Research Center is a comprehensive source for information about the social science of social media, best practices, measures and benchmarking. If you want to learn more about social media and how it is impacting the field of public relations, this is the place.
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Latest Research
WE Communications and the USC Annenberg Center for Public Relations examined how communications leaders are responding to the recent uptick of interest in AI. The study specifically measured practitio ... more
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ trust in artificial intelligence (AI) companies and support of AI being regulated by the gov ... more
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media. Online interviews of 2,200 U. ... more
Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affe ... more
This blog is provided by the IPR Digital Media Research Center It’s always fascinating to watch a technology hit a tipping point and explode into public consciousness. We saw it with social media. W ... more
This summary is provided by the IPR Digital Media Research Center Pew Research Center examined Americans’ use of alternative social media sites — BitChute, Gab, Gettr, Parler, Rumble, Tele ... more
This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered ... more
This summary is provided by the IPR Digital Media Research Center BCG examined public and private sector leaders’ opinions on the use of artificial intelligence (AI) in working against climate chang ... more
Drs. Jieun Shin and Katherine Ognyanova explored how the quality and reputation of news outlets were related to their social media capital, or the resources an organization has generated on its social ... more
Cision assessed trends in the journalism industry over the past year. A survey of 3,890 journalists and other industry professionals across the globe was conducted from January to February 2022. Key f ... more
This summary is provided by the IPR Digital Media Research Center based on the original study by Brunswick Group Brunswick Group examined how stakeholders expect executives to lead using social medi ... more
Jordan Alpert, Ph.D., and colleagues analyzed secure messaging between clinicians and patients to determine the most discussed topics and what communication was like at the beginning of the COVID-19 p ... more
This summary is provided by the IPR Digital Media Research Center based on the original study by The Harris Poll The Harris Poll examined Americans’ opinions and fears regarding the metaverse ... more
This summary is provided by IPR based on the original study by Morning Consult Morning Consult explored the public’s interest in and concerns around the metaverse. The metaverse is a computer-genera ... more
This summary is provided by the IPR Digital Media Research Center. Summary Corporate social responsibility (CSR) efforts via social media are increasingly common and often aid in accomplishing CSR o ... more