Valentini, Chiara (2015). Is using social media “good” for the public relations profession? A critical reflection. Public Relations Review 41(2), 170-177. Summary This article critically reviews major public relations work on social media to explain why social media has been considered a positive phenomenon for public relations profession. The main argument presented is that social … Continue reading Is Using Social Media “Good” for the Public Relations Profession? A Critical Reflection
All posts by Chiara Valentini
This paper deals with the media relations activities performed in the Council of the European Union and more specifically explores the communication tasks and practices of press officers in the Press Service of that institution. Press officers at the Council Press Service affirm to be subject to at least three constraints that are of a … Continue reading Communicating the EU to the Media
This paper tries to discuss the process of institutionalization of public relations in Italy through the concept of credibility and professionalism. This paper also intends to discuss the impact of credibility on the process of professional recognition of Italian public relations and on its institutionalization by referring to the results of a qualitative and quantitative … Continue reading Looking for Institutionalization: Italian Public Relations and the Role of Credibility and Professionalism