Tag Archives: Global PR Publication

An overview of research findings on global public relations.

In 2006, Japan’s largest paper mill company, Oji Paper, announced it would launch an unsolicited takeover bid for 50.1 percent of Hokuetsu Paper Mills, the sixth largest paper mill company in Japan. A pivotal event for Japan, Hokuetsu Paper’s legal advisers suggested the company ask communication advisory firm Media Gain to join its defense task … Continue reading Hokuetsu Paper Mills

More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider … Continue reading International Media Analysis Made Simple

Prof. Guo Huimin (May 2012) The following is excerpted from an article in PR Magazine, published by the China International Public Relations Association Besides the local and overseas PR markets, the difference or gap between Chinese and foreign PR companies is reflected in a trend called “glocalization”. Some 10 years ago, I borrowed the concept … Continue reading “Glocalization” of China’s Public Relations Market

This paper positions effective governance of stakeholder relationships as the new global frontier of the public relations and communication profession. This paper is dedicated to the art and science of stakeholder relationships governance from an organizational, systemic and relational perspective. The author contends that however complex it may be in today’s environment, the process of … Continue reading Global Stakeholder Relationship Governance

This paper provides a case study of the South African Truth and Reconciliation Commission (TRC), a six-year national initiative intended to shed light on human rights abuses and bridge the deep divides caused by decades of Apartheid, as an example of symmetrical public relations. Although many scholars, professionals, media and the general public view the … Continue reading Communication Symmetry Elaborated: Lessons from the South African Truth and Reconciliation Commission

This essay seeks to illustrate the complexity in which international corporate communications occurs and how important is it for globally-engaged corporate communicators to be knowledgeable about target countries, target institutions, target contents and target actors (and why public relations professionals must ensure that employees or service providers have the necessary knowledge). With the right information … Continue reading From Back Seat to Dashboard: The Global Navigation of International Corporate Communications

This paper examines different dimensions of the media environments in which corporate communications occurs in five European countries. The author suggests that media relations as practiced by public relations professionals requires an understanding of media systems including the economic and political systems in which media operate. The author concludes that the differences or “cultural gaps” … Continue reading An Empirical Contribution to the Global Navigation of International Corporate Communications

The personal influence model of public relations, developed principally by public relations scholar Krishnamurthy Sriramesh, acknowledges that the success of public relations is greatly influenced by personal networks. With this model, practitioners try to establish personal relationships – friendships, if possible – with key individuals in the media, government, or political and activist groups (Grunig, … Continue reading Knowledge Management and The Personal Influence Model

Bribery of the news media in too many countries robs citizens of credible information they need to make personal and collective decisions. This comprehensive research for the first time gives us an index that ranks 66 of the world’s nations for the likelihood that print journalists will seek or accept cash for news coverage from … Continue reading International Index of Bribery for News Coverage 2003

This paper starts with an overview of the development of Polish media and public relations that established a ground for current practice. The paper then reports the results of a study conducted among the Polish communication leaders on credibility and media bribery practices of Polish media. The total of 287 communication leaders (99 journalists, 90 … Continue reading Bribery for News Coverage: Research in Poland

Many types of organizations virtually and physically interact and communicate with publics and/or audiences outside their own country of origin to build a dynamic set of relationships. Trade, direct foreign investment, political coalitions, worthy global causes, information flow, and social networking, among other phenomena, are increasing the complexity of these relationships dramatically. The purpose of … Continue reading Global Public Relations

This paper takes the circuit of culture model as the basis for a discussion of the public relations practitioner as cultural intermediary, transcending national and geographic boundaries by drawing on the cultural values of diverse audiences. It discusses the public relations strategies used by NATO in its successful campaign in Kosovo in 1999, with particular … Continue reading Transcending Boundaries: The Public Relations Practitioner as Cultural Mediator

This paper presents the term of Cultural Diplomacy, which is quite new in the domain of Polish foreign policy and in the field of international public relations. Although this term is used increasingly by political scientists, communications experts as well as politicians, it is relatively little known. The concepts of public and cultural diplomacy are … Continue reading Cultural Diplomacy as a Form of International Communication

The significance of international corporate communications is growing rapidly, and the complexity associated with it is increasing almost exponentially. But systematic understanding of international corporate communications, even in the corner offices of the PR industry’s top management, is not well developed. This essay will illustrate the status quo in this area through examples and propose … Continue reading An Expanded View from the Corner Office – Further Discussions and Research on the Global Navigation of International Corporate Communications