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All posts by Dr. Holger Sievert

[Research Library]

This essay seeks to illustrate the complexity in which international corporate communications occurs and how important is it for globally-engaged corporate communicators to be knowledgeable about target countries, target institutions, target contents and target actors (and why public relations professionals must ensure that employees or service providers have the necessary knowledge). With the right information … Continue reading From Back Seat to Dashboard: The Global Navigation of International Corporate Communications →

[Research Library]

This paper examines different dimensions of the media environments in which corporate communications occurs in five European countries. The author suggests that media relations as practiced by public relations professionals requires an understanding of media systems including the economic and political systems in which media operate. The author concludes that the differences or “cultural gaps” … Continue reading An Empirical Contribution to the Global Navigation of International Corporate Communications →

[Research Library], International/Country Specific

The significance of international corporate communications is growing rapidly, and the complexity associated with it is increasing almost exponentially. But systematic understanding of international corporate communications, even in the corner offices of the PR industry’s top management, is not well developed. This essay will illustrate the status quo in this area through examples and propose … Continue reading An Expanded View from the Corner Office – Further Discussions and Research on the Global Navigation of International Corporate Communications →