In a previous post, “Time to Reinvent the Wheel for PR Education,” I delved into the International Public Relations Association (IPRA) archives and featured their Wheel of Education model. At the centre of the wheel model is the theory and practice of public relations. Public relations practice is rapidly adapting to contemporary communication challenges and opportunities … Continue reading There Is Nothing as Practical as a Good Public Relations Theory
This summer, I participated in the 2015 International History of Public Relations Conference in Bournemouth, UK, and like Melissa Dodd, I valued the opportunity to interact with international scholars with diverse experience and perspectives. My conference paper topic was the history of public relations education, with a focus on the role of the International Public … Continue reading Time to Reinvent the Wheel for PR Education
The recent “Nobody’s Baby” postings by Dr. Ana Tkalac, Ward White and Sean Williams provide strong support for including internal communication in public relations teaching programmes. Ana Tkalac highlights the need to find a good academic home for the internal communication discipline within the public relations field. Ward White provided a fascinating insight into his … Continue reading Want to Rescue Internal Communications from Being Nobody’s Baby and Get It Adopted as Public Relations Baby?
What do CEOs mean when they talk about employee engagement? What do your colleagues have in mind when engagement is discussed in your workplace? Ask around, do people describe broadly the same notion, or are they miles apart? Employee engagement can be many things to many people – one study found twenty different understandings of … Continue reading How Do You Define Employee Engagement?