In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. This column is called “How We Did It,” but because we learn more from mistakes than successes, I wanted to share my failure handling a crisis when I was the chief communications … Continue reading How We Did It: Four Lessons from a Mismanaged Crisis Response
This blog post appears courtesy of The Arthur W. Page Society and the release of their white paper “The New CCO: Transforming Enterprises in a Changing World.” Don’t get me wrong. Being a Chief Communications Officer (CCO) is a fantastic job that I loved every day…well, most days. But today’s CCO is at a critical … Continue reading The New CCO: Transforming Enterprises in a Changing World
Sharing his journey in understanding the value and role of research as an underutilized source of learning, IPR Treasurer Gary Sheffer, vice president, communications and public affairs for General Electric, gave the opening keynote presentation at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference in New York City on May 15-16. “We … Continue reading GE’s 15-Year Journey: Using Research to Protect Reputation, Enhance Culture and Drive Change