This summary is provided by the IPR Organizational Communication Research Center. Gallup examined how employee engagement and workplace elements impacted organizational outcomes, profitability, productivity, and wellbeing. The research compared levels of engagement in 2020 to 2022. Quarterly surveys of 15,000 U.S. employees were conducted throughout 2022. Key findings include:— Employee engagement declined from 36% in 2020 … Continue reading Employee Engagement Declined Post-COVID
This summary is provided by the IPR Organizational Communication Research Center based on the original study. To learn more about this topic from Dr. Vercic, register for the IPR Master Class on Employee Engagement. Dr. Verčič and Dr. Špoljarić investigated the impact of the COVID-19 pandemic on employees’ perceptions of their employers and changes in internal communication … Continue reading How COVID-19 Influenced Internal Communication
This summary is provided by the IPR Organizational Communication Research Center Summary A critical objective of organizations’ crisis communication is to cultivate a motivated and engaged workforce despite adversities. To enhance organizations’ internal crisis communication practice, this study examined how leaders’ motivational communication can facilitate employees’ crisis coping and promote employees’ organizational engagement. More specifically, … Continue reading How Leaders’ Motivational Language Enhanced Employee Engagement During COVID-19
This blog is based on the original article in the Public Relations Journal. The Public Relations Journal is a peer-reviewed academic journal presented by the Public Relations Society of America and the Institute for Public Relations. Overview Due to COVID-19, public relations leaders have never been more aware of the need to pivot quickly in … Continue reading Improving Crisis Communication in the Age of COVID-19
In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. This column is called “How We Did It,” but because we learn more from mistakes than successes, I wanted to share my failure handling a crisis when I was the chief communications … Continue reading How We Did It: Four Lessons from a Mismanaged Crisis Response
This blog is presented by the IPR Digital Media Research Center. Lawmakers around the world are taking a severely keen interest in regulating data security and privacy. The #metoo movement created a collective realization that has empowered women everywhere to come forth and speak the truths that have been suppressed to the shadows for decades, … Continue reading The Impact of Societal Trends on Your Brand
Liu, Wenlin, Lai, Chih-Hui & Xu, Weiai (2018). Tweeting about emergency: A semantic network analysis of government organizations’ social media messaging during Hurricane Harvey. Public Relations Review, 41(5), 807-819. Summary The current study examined how government and emergency management organizations respond to the public on Twitter during a natural disaster, Hurricane Harvey. Across the three … Continue reading Tweeting about Emergency: Social Media Messaging during Hurricane Harvey
Chung, Angie. (2018). Examining the effectiveness of using CSR communication in apology statements after bad publicity. Corporate Communications: An International Journal, 23(3), 357-376. Summary The purpose of this study is to contribute to understanding the effects of framing apology statements with corporate social responsibility (CSR) communications after a company has suffered negative publicity. Specifically, this … Continue reading Examining the Effectiveness of Using CSR Communication in Apology Statements After Bad Publicity
Smith, Brian G., Smith, Staci, B., & Knighton, Devin (2018). Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media. Public Relations Review, 44, 562–573. Summary Despite the promise of social media to engender dialogue, research commonly prioritizes monologue—analyzing the strategies organizations use in targeting publics. This is especially the … Continue reading Social Media Dialogues in a Crisis: A Mixed-Methods Approach to Identifying Publics on Social Media
Citation Woods, Chelsea L. (2018). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review, 21(1), 9–21. doi:10.1057/s41299-017-0039-y Summary The death of a whale trainer at its Orlando park in 2010 and the subsequent 2013 documentary Blackfish incited a host of problems for SeaWorld, from … Continue reading Seaworld’s Tanked Twitter Campaign: How to Frame Messages During a Crisis
Johnson, Erika Katherine, & Hong, Seoyeon Celine (Winter 2015). Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution? Public Relations Journal, 9(4). Summary This study analyzed comments in response to a corrective action statement from Nike on its Facebook page. The results revealed that effortful involvement … Continue reading Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution?
Summary When Lowe’s pulled its advertising from the TLC program All-American Muslim, critics from both sides responded. Some organized a boycott of the home improvement giant, and others applauded the decision. Lowe’s posted a response and apology on Facebook to only step further into a heated controversy as thousands of comments, many vitriolic, were posted … Continue reading Pulling Ads, Making Apologies: Lowe’s Use of Facebook to Communicate with Stakeholders